By Neeti Keswani – Business Storytelling Coach, Author & Host of the Luxury Unplugged Podcast
🌪️ Introduction: Are You Telling a Story That’s Not Really Yours?
You’ve probably heard this before:
“Your story is your brand.”
But here’s what no one tells you:
If you’re telling the wrong story, you’re pushing your audience—and your success—away.
As a business storytelling coach and spiritual entrepreneur, I’ve worked with creators, coaches, executives, and artists who looked like they had everything in place:
✅ Beautiful website
✅ Fancy headshots
✅ Social media presence
But something felt… off.
They were telling a story, but not their story.
And that subtle misalignment was costing them trust, clients, visibility, and energy.
Let’s explore why this happens, how to catch it, and how to turn things around—so you stop blending in and start shining as the soul-aligned leader you truly are.
❌ What Is the “Wrong Story”?
The wrong story is any narrative that:
- Feels performative instead of personal
- Reflects who you used to be, not who you are becoming
- Mimics others in your niche because you think that’s what “sells”
- Avoids vulnerability, shadow, or truth
- Tries to convince instead of connect
It’s the “safe” version of your truth—polished, curated, and emotionally distant.
And while it might sound professional, it doesn’t resonate.
People don’t buy products.
They buy energy, truth, and transformation.
And your story is the vehicle for that.
🔍 Signs You’re Telling the Wrong Story
If you resonate with any of these, it may be time for a brand reset:
- You’re attracting the wrong clients—or none at all
- Your content feels exhausting to create
- You hesitate to share your truth online
- You have two identities: personal and professional
- You’re “visible” but still feel unseen
These aren’t branding problems.
They’re story alignment problems.
💔 Real Talk: My Story Was Also “Wrong” Once
Let me get personal for a second.
Before launching Luxury Unplugged Podcast and my book Live Your Dreams, I too was telling a story that felt… safe.
It sounded good.
It looked polished.
But it wasn’t fully me.
It hid my spiritual journey.
It skipped over the grief, the shame, the inner work.
It made me look successful—but I felt disconnected.
The moment I began sharing the real story—how I used Ho’oponopono to heal, how I combined luxury with spirituality, how I found joy in storytelling—I didn’t just get more clients.
I got more aligned.
More at peace.
And more magnetic.
🎯 The Right Story Converts Because It Connects
Your right story isn’t necessarily the most dramatic one.
It’s the one that’s emotionally true.
Your audience is not looking for heroes—they’re looking for relatability.
They want to know:
- What you’ve overcome
- What you now embody
- And how you can help them rise, too
When you tell a story that reflects your inner truth, people feel it.
And when people feel you, they follow you—and ultimately, they buy from you.
🧘♀️ Storytelling as a Healing Tool
If your story feels blocked, it’s not a copy problem.
It’s a consciousness problem.
Many of my clients use Ho’oponopono, the Hawaiian forgiveness meditation, to clear:
- Shame from past failures
- Guilt around money or visibility
- Fear of being “too much” or “not enough”
Mantra:
I’m sorry. Please forgive me. Thank you. I love you.
This spiritual reset clears the emotional static so your true voice can finally emerge.
🔁 Rewrite Your Story: A Simple Exercise
Prompt:
What parts of my story have I been afraid to tell—and why?
Let the answers rise.
Journal. Reflect.
Then ask:
“What if this is the very story that sets someone else free?”
💡 Final Thoughts: Your Brand Is an Invitation
When you tell the wrong story, you repel your soul clients.
When you tell the right story—your aligned, embodied, honest truth—you become irresistible.
Your personal brand isn’t just your logo or tagline.
It’s the energy of your evolution.
So stop dimming your story to fit the mold.
You were never meant to blend in.
You were born to resonate.
✨ About Neeti Keswani
I’m Neeti Keswani, business storytelling coach, certified Ho’oponopono practitioner, and author of Live Your Dreams.
As the host of the Luxury Unplugged Podcast, I help creators, coaches, and soul-led leaders unlock their true voice, align with their purpose, and build emotionally magnetic personal brands that feel as good as they look.
🎧 Listen: Luxury Unplugged Podcast
🌐 Website: www.plush-ink.com
📩 Collaborate: info@plush-ink.com
📚 Book: Live Your Dreams
▶️ YouTube: Luxury Unplugged Channel
For 1:1 coaching, contact us at – info@plush-ink.com
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