The Inner Story You’re Telling (And Why It’s Leaking Into Your Marketing)

Introduction

You’ve built the funnels.
Posted the content.
Launched the offers.
And yet… the results feel off.

Here’s the uncomfortable truth most entrepreneurs avoid:

Your marketing isn’t just about copy.
It’s an echo of your inner story.

And that story?
It leaks. Into your branding. Your words. Your energy.
Especially when you don’t realize it.

As a business storytelling coach and certified Ho’oponopono practitioner, I, Neeti Keswani, have helped countless clients untangle their marketing blocks—and every single time, it led back to an emotional story running underneath the surface.

So if your audience isn’t buying… maybe it’s time to check the narrative you’re silently selling.

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    What Do You Really Believe About Yourself?

    Ask yourself:
    When you post, pitch, or sell—what’s the story looping in your head?

    • “I don’t want to be too much.”
    • “People don’t really care what I have to say.”
    • “I sound like everyone else.”
    • “I’m not ready yet.”

    Even if you smile on camera or use the “right” language, your audience feels the gap.
    That’s not about strategy. That’s vibration.

    And your vibration tells the truth.


    Why Ho’oponopono Is a Brand Clarity Tool

    You might know Ho’oponopono as a healing mantra.
    But in my work—it’s a branding tool.

    Because branding isn’t about fonts.
    It’s about frequency.

    The four phrases help you rewrite your inner script:
    “I’m sorry.
    Please forgive me.
    Thank you.
    I love you.”

    Each one helps clear:

    • The imposter story
    • The fear of being seen
    • The guilt of wanting more
    • The belief that you’re not enough

    When your inner narrative is clean, your marketing becomes magnetic.


    Real Story: A Shift That Sold

    One of my clients, a soulful fitness coach, had everything in place.
    Website. Testimonials. Gorgeous reels.
    But no leads.

    In our session, we uncovered an old story:
    “I’m not qualified enough to charge more.”

    She had certifications, results—but her inner voice whispered: “You’re still not ready.”

    We worked with Ho’oponopono daily for 30 days.
    She rewrote the inner story.

    Within weeks:

    • She raised her prices
    • Landed 2 high-ticket clients
    • And launched a sold-out group program

    The strategy didn’t change.
    Her story did.


    How Your Inner Story Leaks Into Your Marketing

    Here’s what subconscious self-doubt looks like in branding:

    Inner StoryMarketing Symptom
    “I don’t belong”Overexplaining in content
    “I’m too much”Playing small in visuals
    “I need to be perfect”Endless procrastination
    “They’ll judge me”Vague messaging

    Marketing is a mirror.
    And your audience is picking up the energy behind the words—even when you “follow the script.”


    Rewrite It With Ho’oponopono

    Try this practice:

    1. Sit quietly with a recent post or pitch that didn’t perform
    2. Ask yourself: “What inner story was I telling while writing this?”
    3. Repeat the four phrases toward that version of you
    4. Write a new version of the message—this time, from self-love

    You’ll be shocked how much more alive your words feel.

    This is emotional alignment in action.
    This is branding from the soul.


    You Can’t Fake Frequency

    Your audience isn’t just buying your offer.
    They’re buying your clarity. Your embodiment. Your truth.

    So before you launch another campaign, do the real reset.

    Ask:

    • What am I believing about myself right now?
    • Is this thought helping me serve?
    • What story do I choose instead?

    Then whisper the four phrases.
    And let the new narrative lead.


    Final Words: Story First, Strategy Second

    Want to stand out in a noisy online world?

    Don’t just polish your pitch.
    Polish your story.

    Because the story you believe is the brand you broadcast.
    And no strategy can outperform your subconscious.

    So clean the inner lens.
    Tell the real story.
    And watch your audience lean in.


    For 1:1 coaching, contact us at – info@plush-ink.com


    About Neeti Keswani

    I’m Neeti Keswani, a business storytelling coach, certified Ho’oponopono practitioner, and host of the globally loved Luxury Unplugged Podcast. I help conscious creators heal the inner narrative, craft a soul-aligned brand, and build magnetic businesses from the inside out. I’m also the bestselling author of Live Your Dreams.

    🎧 Luxury Unplugged Podcast: [Spotify | Apple | Google]
    📖 Read the Book: Live Your Dreams
    🌐 Website: www.plush-ink.com
    📩 Email: info@plush-ink.com
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