Introduction: The Power of Your Story
Welcome to Luxury Unplugged. I'm Niti Kiswani, and today we're talking about something that can change your business and your life: the Story Brand Framework.
This framework isn't just for your customers; it will also help you with your inner story. Often, the story we tell the world—to our customers, clients, and social media audience—doesn't sync with the story we tell ourselves internally. Today, we'll discuss what needs to change in your business brand story to make it more authentic, magnetic, and luxurious.
If you're struggling to get high-value clients, if your message isn't connecting, or if you feel like you're working hard but not growing fast enough, this episode is for you.
The 7-Step Framework for Your Business & Inner Story
We have seven simple steps to design a powerful business story using the Story Brand Framework. This will help you align your inner story with your external brand.
Step 1: Notice the Story You're Telling
Businesses often talk too much about themselves—their story and their vision. But when your inner story is limiting, it creates blocks that prevent customers from understanding you.
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Ask Yourself: Is my business story clear? Is my inner story helping me or holding me back?
Step 2: Identify the Hero
In your business story, your customer is the hero. But here's the twist: in your inner story, you are also the hero.
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Be Clear On: Who is my customer? And who am I becoming as a leader?
Step 3: Define the Problem
Every business must solve a problem for its customer. But every entrepreneur must also face their own internal problems. If your head is clogged with challenges like fear, self-doubt, or feeling "not ready yet," how can you convincingly help your customer?
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Get Clear On: The problem you solve for your target audience, and the internal problems you need to overcome as a leader.
Step 4: Embrace the Guide
In your business, your brand is the guide that shows customers the way to solve their problem. In life, your higher self is the guide that gives you the courage, clarity, and balance between the luxurious lifestyle you seek and your spiritual side.
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Action: Understand that balance and seek help from a coach or mentor to align with your higher self.
Step 5: Create a Simple Plan
Don't make things complicated. The Story Brand framework suggests giving customers a clear, three-step plan. For your inner story, you should also create a simple, three-step plan.
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Example Plan: Speaking with clarity, showing confidence, and delivering value consistently.
Step 6: Issue a Call to Action
In business, you must call customers to act—to buy, sign up, or book a call. In life, you must also call yourself to action.
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Example Inner Call to Action: "Today, I choose to show up as the confident expert my clients need."
Step 7: See the Transformation
Every story ends with success. For your clients, it's their problem being solved. For you, it's about building a business that feels luxurious, authentic, and spiritually aligned.
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Feel valuable in the transformation you are a part of.
Conclusion & Call to Action
Are you aligned with your inner story and your external story? If not, use these seven simple steps to align them.
Remember, the luxury of a business isn't just about million-dollar products or services. True luxury is about clarity, confidence, and the way your story makes people feel.
If you'd like me to personally help you with your inner story and attract high-value clients, you can book a free consultation. The link is in the description.
I'm Niti Kiswani, your host of Luxury Unplugged and your business story coach. Take care, and I'll see you in the next video.
Formatted Script: Luxury Unplugged
Host: Niti Kiswani
Topic: The Story Brand Framework for Your Business and Inner Story
(INTRODUCTION)
Niti: Welcome to Luxury Unplugged. I'm Niti Kiswani and today we're going to talk about something that can change your business and your life: the Story Brand Framework. And not just for your customers. It is something that is going to help you for your inner story as well. It's going to give you food for thought for your inner story.
Because what happens is that sometimes we are talking about our brand to our customers, to our clients, to our prospective audience, and to our people on social media. But our internal story is not syncing with what we are telling outside.
So today we're going to talk about what needs to change in your business brand story using the Story Brand framework because it is not going to help only you. It is going to help your customers understand your business better.
If you're struggling to get high-value clients, if your message isn't connecting, or if you feel like you're working hard but you're not growing faster, this episode is going to definitely help you. We have seven simple steps to design your powerful business story. Using the Story Brand framework, you can align your inner story with your brand and make it more authentic, more magnetic, and more luxurious.
(THE 7 STEPS)
1. Noticing the Story You're Telling
Businesses sometimes talk too much about themselves, their story, how they see their vision. But when the inner story is limiting, it's creating those blocks which are not letting your customers understand you better. So ask yourself as a first step: Is my business story clear? Is my inner story helping me or holding me back?
2. The Hero
Who's the hero in your business story? Your customer. In Story Brand, your customer is the hero. But here's the twist: You are also the hero of your inner story.
Be clear: who is my customer, and also be very clear on who am I becoming as a leader.
3. Define the Problem
Every business must solve a problem for its customer. I think we all agree on that, right? But every entrepreneur must face their own problems also. If I'm solving somebody else's problem, I need to be clear inside to be able to help someone outside. If my head is clogged with so many challenges, then how do I get to my customer clearly and convince him that I am the right person for them? So every entrepreneur must face their own problem, whether it is fear, self-doubt, or "I'm not ready yet." So get clear on both: who is your target audience and who am I becoming as a leader?
4. The Guide
In your business, your brand is the guide that shows customers the way to a certain challenge. In life, your higher self is the guide that gives you the courage, clarity, and balance between your luxurious lifestyle and the spiritual side of you. So understand that balance and seek help from a coach or somebody who can help you align with your higher self.
5. Keep a Simple Plan
Don't make it too complicated. Story Brand says give customers a three-step plan. For your inner story, also make a three-step plan. For example, your three-step plan could be: speaking with clarity, showing confidence, and delivering value consistently. That's one of our mottos in our particular brand, which is Luxury Unplugged.
6. Call to Action
In businesses, you must call customers to act. Do something. Either buy, sign up, or book a call. Now in life you're also supposed to call to act upon some things. "Today I choose to show up as a confident expert my clients need." This is my call to action today.
7. See the Transformation
Feel valuable in the transformation that you have been involved in. Every story ends with success. For your clients, it's solving their problem. For you, it's about building that business that feels luxurious, authentic, and spiritually aligned. Are you also aligned with your inner story and with your external story? If not, then go ahead and watch this video again and use these seven simple steps to align your story.
(CONCLUSION)
Niti: So these are the seven steps to create your business story with the Story Brand framework while also rewriting your inner story to match that success.
Remember, the luxury of a business is not about the products and services that you have launched. True luxury is about clarity, about confidence, and the way your story is making people feel. How are they relating to your story, to your brand?
If you'd like me to personally help you with your inner story and attract high-value clients, book a free consultation. The link is going to be in the description.
I'm Niti Kiswani, host of Luxury Unplugged and your business story coach. Take care and see you in the next video.