Your Clients Don’t Buy Your Offer – They Buy the Story of Themselves
https://youtu.be/3hl5NsfrdK8 Imagine walking to a school fair with two coins in your pocket. Two friends are selling slime. One says,…
Latest Articles
-
-
The One Story Shift That Took My Clients From Chaos to Calm Authority | From Chaos to Calm: The Business Systems that Created True Freedom | Designing for Chaos: How Product People Can Lead Without Authority
https://youtu.be/3hl5NsfrdK8 Once upon a time, there was a baker. Let’s call her Maya. Maya made cupcakes. But not just any…
-
Why Rebranding Fails If the Inner Story Stays the Same: The Real Truth About Brand Transformation
https://youtu.be/63DPDUolwV4 Have you ever taken an old toy, like an action figure or a doll, and just stuck a new,…
-
The Cost of Staying Loyal to an Old Story | The Cost of Staying Loyal: A Story | The Cost of Being Loyal: How to Protect Your Value
https://youtu.be/hwVrJ2M1fp0 The Book You Can’t Put Down Imagine your mind is a giant, cozy library. In this library, there’s one…
-
When You Change Your Story, Your Nervous System Changes First | Change Your Nervous System State and Your Story Changes | Why Your Nervous System Keeps Choosing What Hurts
https://youtu.be/p2GLy7yE-II Have you ever felt so scared that your heart beat like a drum in your chest? Or so happy…
-
Why High-Achievers Secretly Struggle With Their Own Story | Why High Achievers Are Secretly Miserable (And How to Break the Cycle) | The High-Achiever’s Paradox: Why You’re More Successful Than Ever and Less Fulfilled
https://youtu.be/kHLymRNpaeo Have you ever built a huge, amazing castle out of LEGO blocks? It has tall towers, a working drawbridge,…
-
The Silent Story Your Brand Is Telling (Even When You’re Not Posting) | Nobody Cares About Your Business… Until You Tell This Story | Silent Marketing : The Unique Strategy Brands Need In A Loud World
https://youtu.be/kHLymRNpaeo Hey there! Have you ever had a friend who says one thing but does another? Maybe they promise to…
-
Luxury Is Not Money — It’s the Story You Live Inside | Why Time, Not Money, Is the Real Luxury | Inspiring Luxury Quotes: Timeless Wisdom from Icons of Style and Success
https://youtu.be/kHLymRNpaeo Have you ever seen a really, really shiny car or a gigantic house and thought, “Wow, that’s luxury!”? Most…
-
The Real Reason You’re Stuck (And It’s Not What You Think) | The REAL reason you’re ‘Stuck’ and what to do about it | The real reason you feel stuck in your life
https://youtu.be/kHLymRNpaeo Let’s start with a truth you might feel in your bones but haven’t said out loud: you’re spinning your…
-
The Story My Client Had to Unlearn Before He Made Money | Lessons You Should Unlearn If You Truly Want to Be Successful | Things I Had To Unlearn
https://youtu.be/8ETgrJExwW4 For a very long time, my client—let’s call him David—was stuck. He knew his stuff. He was, without a…