By Neeti Keswani – Business Storytelling Coach, Author & Host of Luxury Unplugged Podcast
🌟 Introduction: Why You’re Not Being Noticed (Yet)
Let’s be honest—
You’re talented. You’re skilled. You have something important to say.
But somehow… you feel invisible.
You post online and hear crickets.
You introduce yourself at networking events and get blank stares.
Your offers aren’t converting-not because they’re bad, but because no one’s feeling you.
It’s not your fault.
You’re not lacking expertise.
You’re lacking story resonance.
In the digital world, facts inform but stories transform.
The shift from invisible to irresistible begins when you stop hiding behind your resume-and start sharing the real you.
✨ What Does “Storytelling That Sells YOU” Really Mean?
Storytelling that sells YOU doesn’t mean faking vulnerability for engagement.
It means aligning your:
- Passion
- Pain
- Perspective
into a message that moves hearts and inspires action.
It’s not about being loud-it’s about being real.
The world is tired of perfection.
It’s hungry for authenticity with intention.
🔍 Why You Might Be Feeling Invisible in Your Brand
Here are some common reasons why your visibility isn’t converting into influence:
- You’re overexplaining but under-connecting
- You’re talking to everyone and reaching no one
- You’re sharing what you do but not why it matters
- You’re telling stories-but not the right ones
And most importantly…
You’re not emotionally owning your story.
🧭 The Irresistible Story Framework
Here’s the framework I use with my 1:1 coaching clients who are building personal brands that attract soul-aligned clients and collaborators:
1. Origin Spark
What moment ignited your mission?
(Example: The night you cried in your corporate job parking lot)
2. Identity Shift
What old belief did you outgrow to become who you are today?
(Example: “Success = salary” vs. “Success = alignment”)
3. Hero Heartbreak
What challenge transformed you?
(Example: Divorce, loss, burnout, betrayal)
4. The AHA Moment
When did it all click?
(Example: Hearing a podcast that reminded you-you’re not broken)
5. Service Story
How does this help others now?
(Example: “Because I healed this, I help others do the same through coaching/design/healing/etc.”)
🎯 From Crickets to Clients: Storytelling That Converts
Real stories convert better than polished pitches.
Why?
Because humans buy from emotion, not logic.
Examples from my client vault:
- A branding coach shared her story of being raised by a single mom → gained 4 new clients from one email.
- A healer posted her burnout-to-breakthrough journey → went viral on LinkedIn.
- A voice-over artist shared her journey of overcoming stammering → landed a TEDx talk.
Their stories didn’t inform. They ignited.
🧘♀️ Storytelling Is a Spiritual Practice
The act of owning your story is a spiritual act.
You’re saying:
“I accept myself. I honor my path. And I believe it has value.”
You no longer seek validation-you embody it.
You stop trying to prove-and start inviting.
In my storytelling process, I often weave in Ho’oponopono (the Hawaiian forgiveness prayer) because before we share our voice, we must clear the guilt, fear, or shame that’s silencing it.
“I’m sorry. Please forgive me. Thank you. I love you.”
This clears the noise so your message can resonate.
🛠️ How to Start Today
Here’s a simple journaling prompt to ignite your irresistible story:
“What did I need to hear five years ago that I now live and teach?”
That’s your golden message.
That’s the story that sells YOU.
🔥 Final Thoughts: You Are the Main Character
If you feel invisible, it’s not because your story isn’t worth telling.
It’s because you haven’t given yourself permission to own it fully.
Your story doesn’t need to be dramatic.
It needs to be true.
When you lead with truth, resonance follows.
And when you tell your story with heart, your brand becomes irresistible.
You’re not just a product.
You’re a person with purpose.
And that’s what the world is waiting for.
💎 About Neeti Keswani
I’m Neeti Keswani, business storytelling coach, author of Live Your Dreams, and host of the globally loved Luxury Unplugged Podcast.
Through a blend of emotional healing, brand strategy, and soul-aligned messaging, I help spiritual entrepreneurs, creators, and leaders tell stories that sell without selling out.
🎧 Listen: Luxury Unplugged Podcast
🌐 Website: www.plush-ink.com
📩 Contact: info@plush-ink.com
▶️ YouTube: Luxury Unplugged Channel
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