Inspired by Jazzy B & Sukshinder Shinda, Worked with Ajay Devgn & Salman Khan’s Playback Singer: Raman Siayn’s Journey Through Music, Punjabi Music, and New Punjabi Music

August 27, 2025 - By 

In this exclusive episode of the Luxury Unplugged Podcast, host Neeti Keswani sits down with renowned music producer Raman Siayn to explore the fascinating world of Punjabi and electronic music. Together, they dive deep into Raman’s creative journey—from his early days learning tabla in Gurdwaras to producing chart-topping tracks and collaborating with legendary artists like Jazzy B, Sukshinder Shinda, and Bollywood playback singers for Ajay Devgn and Salman Khan.

During this engaging conversation, Neeti and Raman discuss the evolution of Punjabi music, the influence of electronic and Afrobeat trends, the role of spirituality in music, and how modern producers can build a strong personal brand while staying authentic in an AI-driven industry. From insights on creating experimental albums like Take Me to Paradise to tips on navigating the digital music landscape, this episode offers a rare behind-the-scenes look into the life of a music producer pushing the boundaries of creativity and culture.

Whether you’re a music enthusiast, an aspiring producer, or simply curious about the intersection of traditional and modern music, this conversation promises inspiration, practical guidance, and a deeper understanding of what it takes to thrive in today’s music industry.

Q1: How did your journey as a music producer begin?

Raman Siayn: My journey started with a deep love for music as a child. Growing up in the UK, I attended Gurdwaras every Sunday, mesmerized by kirtan performances. I learned tabla by observing others and improvising rather than through formal lessons. I also studied Gurbani kirtan via VHS tapes during family trips to India. Over time, I developed a love for blending eastern sounds like tabla, sitar, and sarangi with electronic beats. My approach is experimental; I focus on creating music I personally resonate with and connecting with my own fanbase rather than trying to please everyone.

Q2: How did your upbringing influence your unique music style?

Raman Siayn: Growing up in a multicultural environment, I absorbed both British and Punjabi musical influences. Listening to western electronic music alongside Punjabi classics shaped my hybrid style. This cultural balance became the foundation of my album Take Me to Paradise, which combines the energy of electronic music with the soul of Punjabi traditional instruments. I was never aiming for global charts or mainstream hits; experimentation and authenticity were my priorities.

Q3: How do you view trends in Punjabi music today?

Raman Siayn: Trends have always existed. For example, garage music in the UK, introduced by pioneers like Dr. Zeus, had a huge impact on Punjabi music. Artists like Apache Indian brought reggae fusion into the Punjabi scene. Today, Afrobeat influences are shaping Punjabi tracks, inspired by collaborations with western artists like Ed Sheeran and Nigerian musicians. While trends come and go, I focus on maintaining my signature sound — electronic music blended with eastern instruments — because it connects authentically with listeners.

Q4: What is your approach to the spiritual side of music?

Raman Siayn: Music for me is not just entertainment; it also has a spiritual connection. Songs can connect you to loved ones, moments in life, or even a higher power. My exposure to Gurbani and devotional music early in life instilled this understanding. Spirituality in music helps maintain depth and meaning, even when experimenting with modern electronic sounds.

Q5: How do you approach music production in the age of AI?

Raman Siayn: AI is a powerful tool, especially for demos, but I don’t rely on it for final products. AI-generated music often lacks authenticity and nuance. I prefer organic production: hiring live musicians, recording each instrument separately — tabla, percussion, harmonium, and more. Authenticity is critical, especially when working with live performances and building a reputation. Following legends like Sukshinder Shinda and Jazzy B, who emphasize live recording, has influenced my production philosophy.

Q6: How did your early work in radio shape your career?

Raman Siayn: My early career started with radio, hosting top 20 Punjabi music chart shows every weekend. I interviewed artists and gained insights into the music industry. During COVID-19, I shifted to Instagram lives, which allowed me to maintain visibility. Radio taught me the importance of repetition, consistency, and connecting authentically with an audience. These principles still guide how I produce and promote music today.

Q7: What is your experience working with celebrity artists?

Raman Siayn: I’ve worked closely with legends like Jazzy B and Sukshinder Shinda, as well as playback singers in Bollywood connected to Ajay Devgn and Salman Khan. With Shinda, I handle branding, cover art, and promotional materials for albums and live shows. My professional background as a graphic designer complements my music production, allowing me to craft complete artistic identities for the artists I work with. This collaboration has expanded my network and strengthened my credibility in the industry.

Q8: How do you grow your brand as a music producer?

Raman Siayn: Branding is essential. As a graphic designer, I ensure that both my music and my promotional work reflect authenticity and elegance. Creating a strong brand identity makes audiences anticipate my music releases. Interacting respectfully and humbly with industry peers fosters trust, which is as crucial as musical skill. Reputation and consistency often speak louder than raw talent alone.

Q9: How do you approach a new track creatively?

Raman Siayn: Every track starts with a subject or concept. I reflect on personal experiences, conversations, or cultural themes to guide my music. Lyrics are important, but the beat often resonates more with the audience. At parties or events, listeners are more drawn to the rhythm than the words. This understanding shapes my focus on beats and experimental electronic arrangements while maintaining authentic instrumentation.

Q10: What are some current and upcoming projects you are excited about?

Raman Siayn: Currently, I’m working on a synth wave track inspired by 80s and 90s sounds — something fresh for listeners. I’m also collaborating with Amandra, a solo playback singer known for work with Ajay Devgn and Salman Khan. This project is exciting due to his connectivity in Bollywood and his legendary status, which adds prestige to my portfolio. The goal is to receive meaningful feedback and support from listeners.

Q11: How do you navigate the digital music landscape?

Raman Siayn: Digital platforms provide direct control over music distribution, from Spotify to Apple Music and beyond. Social media allows real-time feedback, audience engagement, and promotion without relying on traditional marketing agencies. While it can be overwhelming, it offers independence and access to a global fanbase. The key is consistency, creativity, and building authentic connections with listeners.

Q12: How do you measure success in music?

Raman Siayn: Success isn’t just about views or chart positions. It’s about connecting with even a single listener meaningfully. Positive feedback reassures me that I’m on the right path, while constructive criticism helps me improve. Personal fulfillment, audience engagement, and artistic integrity define success in my career more than fame or commercial metrics.

Q13: What advice would you give aspiring music producers?

Raman Siayn: Focus on authenticity, branding, and skill development. Learn at least one instrument, understand rhythm, and study vocal recording techniques. Build a portfolio of both music and visual content. Connect genuinely with peers and mentors. Be consistent, humble, and open to experimentation. Most importantly, prioritize your unique sound over following every trend.

Q14: How do collaboration and experimentation shape your work?

Raman Siayn: Collaboration introduces new perspectives, enhances creativity, and allows for unexpected musical fusion. Experimentation drives innovation, from blending electronic beats with traditional Punjabi instruments to trying unconventional production methods. These elements keep my music fresh, authentic, and reflective of my journey as a global, multicultural artist.

Q15: What is your vision for the future of music production?

Raman Siayn: I aim to continue bridging cultural sounds, blending electronic innovation with traditional instrumentation, and maintaining authentic music production practices. With new technologies and global collaborations, there’s immense potential for creative expansion. I also aspire to mentor emerging artists, helping them build brands, navigate AI tools responsibly, and retain artistic integrity in a rapidly evolving industry.

Q16: How does spirituality influence luxury and music?

Raman Siayn: Spirituality adds depth to both music and a luxurious lifestyle. Understanding music’s emotional and cultural roots enhances its richness. This aligns with Luxury Unplugged’s philosophy of integrating personal growth, mindfulness, and creativity with high-quality, meaningful experiences.

Q17: What role does audience connection play in your work?

Raman Siayn: The listener’s experience is central. Music must entertain and resonate emotionally. I focus on building connections with listeners who genuinely appreciate the music, whether through live performances, digital platforms, or intimate interactions. Every individual connection strengthens the impact and relevance of my work.

Q18: How do you stay motivated in a competitive industry?

Raman Siayn: Passion drives me more than competition. I focus on creating music I love, experimenting with sound, and learning continuously. Industry recognition is secondary to the satisfaction of delivering authentic, high-quality music and inspiring others along the way.

Q19: How has working with iconic artists influenced your career?

Raman Siayn: Collaborating with legends like Jazzy B, Sukshinder Shinda, and Bollywood playback singers has taught me professionalism, artistic integrity, and innovation. Observing their dedication and commitment to live music inspired me to maintain authenticity in my production process, from live instrument recordings to branding and promotion.

Q20: Final thoughts on the evolving music landscape?

Raman Siayn: Music continues to evolve with technology, AI, and global influences. However, authenticity, creativity, and personal connection remain timeless. Embracing these principles ensures that music retains its emotional impact while pushing boundaries and inspiring new generations of artists.

Conclusion

Raman Siayn’s journey highlights the importance of balancing authenticity, experimentation, and branding in music production. From learning tabla in Gurdwaras to collaborating with Bollywood playback singers, his story is a masterclass in creativity, resilience, and strategic career building. Aspiring music producers can draw valuable lessons from his approach to combining tradition with modern innovation, navigating digital platforms, and maintaining integrity in an AI-driven world.

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