Introduction
Most entrepreneurs think their clients return because of great service or results. But what if I told you the real reason they come back is how they feel in your presence?
In this blog, I, Neeti Keswani—business storytelling coach, certified Ho’oponopono practitioner, and host of the Luxury Unplugged Podcast—share the emotional secret that’s helped me create lasting client relationships, recurring revenue, and a brand that heals as it sells.
Spoiler alert: it starts with four simple phrases.
The 4-Word Mantra That Changes Everything
Ho’oponopono is a Hawaiian forgiveness prayer rooted in radical self-responsibility and energy clearing. The phrases?
✨ I’m sorry.
✨ Please forgive me.
✨ Thank you.
✨ I love you.
These words don’t just soothe emotions—they shift energy. They dissolve guilt, fear, resistance, and subconscious baggage. When I silently repeat them before coaching calls, brand sessions, or live events, something magical happens:
My ego quiets. My energy cleanses. My clients feel safe.
And safety builds trust. Trust builds transformation. And transformation? That builds loyalty.
Why Clients Keep Coming Back
Clients return not just for what you do—but for how you hold space.
In every session, I’m not just helping someone tell a better story or build a more magnetic brand. I’m holding a sacred container for them to be fully seen—without judgment.
Ho’oponopono allows me to do that. It clears my biases, dissolves projections, and connects me to the Divine part of my client—not just their LinkedIn title or latest pitch deck.
When people feel emotionally held, they return. Again. And again.
How I Use It in Business
Before every coaching call, I whisper the 4 phrases—not to my client, but to the part of me that wants to control the outcome.
✨ “I’m sorry” for trying to fix.
✨ “Please forgive me” for bringing old patterns.
✨ “Thank you” for this moment.
✨ “I love you” to myself and the space.
This simple practice aligns me with presence. It softens my tone. It invites flow over force. And clients often say:
“I don’t know what it is, but I feel calmer just talking to you.”
That’s the frequency of healing. And it’s unforgettable.
The Real ROI of Emotional Safety
Clients don’t just buy information. They buy transformation. They buy how you make them feel about themselves in your presence.
When you carry the energy of Ho’oponopono, you become a mirror of unconditional compassion. That kind of energy attracts premium clients, builds a loyal community, and turns your brand into a healing force.
And here’s the thing—they won’t always remember your worksheets.
But they’ll always remember how you made them feel.
Conclusion: Forgiveness Is a Business Strategy
In the world of launches, funnels, and KPIs, forgiveness might seem “soft.” But softness isn’t weakness. It’s power.
Practicing Ho’oponopono behind the scenes has made me a better coach, communicator, and creator. It’s why my business has grown through word of mouth, aligned partnerships, and client referrals.
So if you’re wondering why clients aren’t returning, pause and ask:
Have I created space where they feel safe, seen, and supported?
You might be one four-phrase prayer away from becoming unforgettable.
For 1:1 coaching, contact us at – info@plush-ink.com
About Neeti Keswani
I’m Neeti Keswani, a business storytelling coach, certified Ho’oponopono practitioner, and creator of the globally loved Luxury Unplugged Podcast. I help heart-centered entrepreneurs clear emotional blocks, elevate their voice, and build magnetic personal brands that feel like home—to themselves and their clients.
🎧 Luxury Unplugged Podcast: [Spotify | Apple | Google]
📖 Book: Live Your Dreams
🌐 Website: www.plush-ink.com
📩 Email: info@plush-ink.com
▶️ YouTube: Luxury Unplugged Channel
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