By Neeti Keswani – Business Storytelling Coach & Ho’oponopono Practitioner
🌟 Introduction: Why Your Story Matters When Changing Career Paths
Transitioning careers can feel like standing at the edge of a cliff—filled with excitement, fear, and possibility. But here’s the truth: it’s not just your résumé that carries weight during this shift—it’s your personal brand. And that brand? It’s powered by your story.
As someone who has coached entrepreneurs, professionals, and creatives in moments of massive change, I know this deeply: Your story is your strategy.
I’m Neeti Keswani, author of Live Your Dreams and host of the Luxury Unplugged Podcast, where we explore how personal growth, storytelling, and spiritual tools like Ho’oponopono help people live authentically. If you’re transitioning careers and wondering how to craft a personal brand that feels true to who you’re becoming, this guide is for you.
💡 What Is Personal Branding in Career Transitions?
Your personal brand is how people experience your values, mission, and voice. When you’re transitioning careers, it becomes your most valuable asset. Why?
Because your new industry may not yet know your capabilities—but your story can build credibility, trust, and connection.
Personal branding during a transition isn’t about faking it. It’s about refining your message so people see the real you—the evolving version that’s now stepping into new alignment.
🛤️ Step 1: Own Every Chapter of Your Career
Don’t hide where you’ve been. Your past roles, even in unrelated fields, give your brand depth.
I’ve coached clients who moved from:
- Finance to coaching
- Corporate HR to holistic wellness
- Engineering to art therapy
Each time, the breakthrough came when they reframed their previous experience as a strength.
➡️ Instead of: “I worked in finance, but now I’m doing something completely different.”
✅ Try: “I spent 10 years in finance mastering systems—and now I bring that same precision into wellness programs.”
Everything belongs.
🔍 Step 2: Find the Golden Thread
Every pivot has a through line—a core theme that’s always been true for you.
Ask:
- What lit me up in my last role?
- What do I want to be known for in this new space?
- What’s the deeper mission behind my work?
This clarity becomes your brand foundation.
✨ Step 3: Rewrite Your Story With Soul
A transition is not a résumé update—it’s a soul shift.
On your LinkedIn, portfolio, or intro script, tell your why. Tell people what pulled you forward and what you’re building now.
✅ Example:
“I’ve always been passionate about guiding people to clarity. After a decade in marketing, I followed that passion into coaching—where I now help leaders rediscover their voice.”
That’s storytelling with authenticity. That’s what builds a personal brand people feel.
🧘♀️ Step 4: Clear Resistance Using Ho’oponopono
Career pivots bring up fear:
- “What if I fail?”
- “Who will take me seriously in this new role?”
This is where I guide my clients through Ho’oponopono—an ancient Hawaiian forgiveness practice that clears limiting beliefs and aligns your energy.
Just 2 minutes of repeating:
“I’m sorry. Please forgive me. Thank you. I love you.”
…can soften resistance and help you speak from a calm, confident space.
Personal brand is not just strategy—it’s energy.
🎤 Step 5: Speak Your New Identity Aloud
Say it before you feel 100% ready.
➡️ “I’m now offering intuitive branding for spiritual entrepreneurs.”
➡️ “I help professionals build confidence during career shifts.”
➡️ “I’m a creative strategist blending storytelling and psychology.”
The more you own this verbally, the more your identity integrates—and your audience believes it too.
🧠 Step 6: Use Your Old Skills in New Ways
What did you master in your old career that still applies?
A teacher becomes a speaker.
An engineer becomes a systems coach.
A corporate manager becomes an intuitive strategist.
Show how what you already know makes you powerful in this new space. That’s where your story shines.
🌐 Step 7: Show Up Consistently Across Platforms
Make sure your:
- LinkedIn bio
- Instagram bio
- Website “About” page
- Elevator pitch
…all reflect your new identity and message, with your evolving story at the core.
This consistency builds trust, especially when people are just discovering your brand.
💼 Step 8: Tell Real Stories From the Pivot
One of the best ways to build your brand in a new industry is to share real-time stories of your transition:
- What you’re learning
- What scares you
- What’s surprising you
- What’s lighting you up
This vulnerability is your superpower.
Stories like these attract aligned clients, collaborators, and employers who resonate with your path.
🚀 Step 9: Let Your Personal Brand Evolve With You
You don’t have to figure it all out today.
Let your brand evolve. Update your story as you grow. And remember—you are not behind.
Every story you share adds a brushstroke to the masterpiece that is your brand.
💖 Step 10: Remember—You Are the Brand
Your name. Your essence. Your values. That’s your brand.
As you step into your new career path, don’t chase trends. Lead with truth.
People don’t buy résumés—they follow stories.
And the most magnetic brands are built by people who tell the truth beautifully.
🔚 Conclusion: Transition Is Your Power, Not Your Problem
The best personal brands are born during career transitions.
This is your chance to:
- Redefine your voice
- Align with your purpose
- Share your “why” with the world
So whether you’re pivoting from corporate to creative, from employee to entrepreneur, or from burnout to breakthrough—your story is your most valuable currency.
Own it. Share it. Build from it.
About Neeti Keswani
I’m Neeti Keswani, a business storytelling coach, certified Ho’oponopono practitioner, and host of the Luxury Unplugged Podcast. I help conscious entrepreneurs, professionals, and purpose-driven brands find their voice, rewrite their story, and thrive through aligned transitions.
🎧 Listen to the Luxury Unplugged Podcast: [Spotify | Apple | Google]
📖 Buy the Book: Live Your Dreams
🌐 Website: www.plush-ink.com
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