Introduction:
What’s your personal brand really whispering on social media… or perhaps shouting about you?
Like it or not, we all have a personal brand. Even if we’ve never given it a single thought.
Let me explain. If I Googled your name and found nothing but digital tumbleweeds? That’s your brand. If I clicked on your LinkedIn profile and saw millions of followers? That’s also your brand.
So here’s the thing…
At Luxury Unplugged, we’re not about pixel-perfect profiles or soulless business jargon. We believe in personal branding that’s built on intention, not just attention. It’s about energy, presence, and resonance. Your personal brand is the story you walk into the room with. The vibe your email signature gives off. The narrative you tell—often without saying a word.
Interested? Then stay with me, because I’m sharing five powerful tips to build an authentic personal brand—and tip number four might just shift your entire approach.
What Even Is a Personal Brand?
Hi, I’m Neeti Keswani—bestselling author, brand storytelling coach, and your host at the Luxury Unplugged Podcast.
I help creators, coaches, and conscious entrepreneurs build personal brands that are magnetic, meaningful, and unmistakably them.
Now, too many people think personal branding means being loud, flashy, or “salesy.” But the truth? Your personal brand is your reputation. It’s a magical mix of trust, energy, and presence. It’s what people remember when you leave the Zoom call, exit the Instagram story, or sign off that final email.
When someone says “I trust her,” or “That’s the coach for me,” that’s your personal brand doing the talking.
So… What Narrative Are You REALLY Sending Out?
Every Instagram reel, every tweet, every blog post, every WhatsApp broadcast you send—asks one question: What are you telling the world about who you are and why you matter?
Your digital presence is either attracting the clients you dream of or pushing them away. So let’s break it down.
Here’s how you build a personal brand that, whether someone scrolls your feed or hears your voice in a podcast, makes them go:
“Oh, I know exactly what she does—and I want to know more.”
Step 1: Define Who You Are and Who You Serve
This is not just about business titles. It’s about essence.
What do you light up for?
What do people thank you for?
What’s your signature genius—the thing Google can’t replicate?
Say it in a way that feels alive. Say it in a way that brings a sigh of relief to someone searching for exactly what you offer. Say it so it resonates with real humans—not robots, not AI.
Here’s the trick: when your message truly helps someone, your brand becomes unforgettable.
Step 2: Know Your Talking Points
Here’s a hard truth: Your brand is not about you. It’s about who you’re here to serve.
Ask yourself:
- Who’s on the other side of the screen?
- What do they need?
- What do they long to hear?
When you speak their language—not with corporate fluff, but with authentic clarity—you stop performing and start connecting. You shift from monologue to dialogue. From follower count to real influence.
That’s what your personal brand needs to be: a conversation that matters.
Step 3: Claim Your Real Story
The internet doesn’t need another robotic resume. Let your brand reflect the real you.
This means letting your:
- Instagram become your visual playground
- LinkedIn your leadership lounge
- Podcast your voice and story
Show up as the person who laughs, heals, teaches, uplifts.
Your personal brand should feel like your digital signature, your scent, your soul.
Step 4: Craft a Mission Statement That Speaks from the Heart
This part is crucial.
Forget bland statements that put people to sleep. Your mission statement is your brand’s heartbeat. It’s not just for big companies—it’s for YOU.
Let me show you:
Hi, I’m Leo. I turn chaotic business ideas into soulful strategies that work.
Hi, I’m Priya. I help conscious founders build businesses that feel like home.
Hi, I’m Neeti Keswani. I help coaches and consultants craft magnetic stories that radiate confidence, clarity, and connection.
See how alive that feels? Let your bio, your elevator pitch, your coffee chat be infused with your soul. Let people feel you before they ever buy from you.
Step 5: Show Up with Presence, Not Perfection
Perfect feeds are boring. Resonant brands are unforgettable.
Maybe your energy is velvet. Maybe it’s skyline views and candlelight. Maybe it’s chai and cozy socks. Whatever it is—bring it all in.
Don’t water down your uniqueness. Don’t smooth out your edges. Show up as the real you.
This is where authenticity becomes strategy. When you own your story, you magnetize your people.
Final Thought: Your Brand is a Journey, Not a Hashtag
Building your personal brand can feel like stepping into the spotlight—sometimes with spinach in your teeth. But it’s also the door to your next chapter.
It’s the place where your best version finally steps out.
Your personal brand isn’t your logo or color palette. It’s your journey. Your message. Your soul in motion.
When you build it from alignment—not anxiety—it becomes your superpower.
Ready to Build Your Brand?
So… are you done hiding?
Are you ready to start owning your voice, your mission, your message?
✨ Let’s chat. Book your free discovery call with me.
We’ll explore how to build your story, your style, your soulful presence—together.
(📍Link in description.)
Want to Be a Guest on Luxury Unplugged?
If you’ve got a message that the world needs to hear—if you’re a conscious creator, founder, or coach ready to amplify your voice—then come be our guest on the Luxury Unplugged Podcast.
🎙️ Let’s put your story center stage. Because your story isn’t just a business asset—it’s your legacy in the making.
About Neeti Keswani
I’m Neeti Keswani, founder of the Luxury Unplugged Podcast, storytelling coach, and certified Ho’oponopono guide. I help creators, coaches, and conscious leaders align their brand with their inner truth.
👉 For 1-on-1 coaching or to work on your personal brand transformation, reach out to:
📩 info@plush-ink.com
✨ Let your story sell. Let your soul lead.
🎧 Listen to more episodes at: Luxury Unplugged Podcast
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